If you’re detail-oriented, organized, and comfortable with numbers, a bookkeeping business is one of the lowest-overhead service firms you can launch from home. This guide walks you through entity choice (LLC vs. sole prop), licenses and permits, a complete startup checklist, realistic costs, and a home-office setup that wins clients.

Step-by-Step: From Idea to Open for Business
1) Define your offer
- Scope: monthly bookkeeping, cleanups, catch-ups, AP/AR, payroll coordination, sales tax, management reports.
- Niche: e-commerce, trades (HVAC, roofing, plumbing), real estate investors, medical/dental, nonprofits.
- Outcome: fixed monthly packages with clear deliverables and turnaround times.
2) Choose your business structure (LLC vs. Sole Proprietor)
- Pros: simplest setup, lowest cost, easy taxes.
- Cons: no liability shield; personal assets at risk; credibility can be lower for B2B.
- Pros: liability protection, easier to partner or hire, looks professional to clients/banks.
- Cons: state fees and annual filings; slightly more admin.
Most solo bookkeepers start as an LLC for liability and trust. You can elect S-Corp later if/when profits warrant payroll tax optimization (talk to a CPA).
3) Get licenses, permits & compliance in place
- Business license (state/city/county).
- Registered agent (for LLC).
- EIN (free, needed for business bank account and 1099s—even for sole props).
- Home-occupation permit (if required by your city).
- DBA/fictitious name (if operating under a brand name).
- Sales tax license (usually not required for pure services, check your state).
- Client agreements: engagement letter, scope of work, confidentiality/NDA, data-processing addendum.
- Insurance: professional liability (E&O), general liability, and cyber coverage.
4) Open business finances
- Business checking (keep finances separate).
- Business credit card (cash-back on software).
- Bookkeeping for your firm (yes, your own books!).
- Quarterly estimated taxes system (CPA helps you set this up).
5) Build your tech stack
- Core GL: QuickBooks Online or Xero.
- Docs & receipts: Dext/Hubdoc/AutoEntry; Google Drive/Dropbox.
- Proposals & e-sign: Ignition, PandaDoc, or HoneyBook.
- Invoicing & payments: native QBO/Xero, Stripe, or ACH solutions.
- Password manager: 1Password/Bitwarden.
- Communications: dedicated business email, calendar booking link, secure client portal.
6) Price & package your services
- Starter: bank/CC reconciliation, basic P&L/BS — for very small accounts.
- Standard: + AP/AR oversight, monthly management reports, Slack/email support.
- Premium: + KPI dashboards, cash-flow calls, forecast, priority support.
Price by complexity + transaction volume + integrations, not hours. Offer clean-up projects at a separate fixed fee.
7) Set up a home-based office that inspires trust
- Private space: door you can close; lockable file cabinet.
- Dual monitors (bookkeepers live on spreadsheets).
- Ergonomic chair/desk, quality webcam & mic for Zoom.
- Backup internet (phone hotspot) + UPS battery for outages.
- Security: device encryption, auto-lock, anti-virus, shredder, secure Wi-Fi.
Realistic Costs (One-Time & Monthly)
Item | Notes | Est. Cost (USD) |
---|---|---|
LLC formation & registered agent | Varies by state (filing + RA) | $100–$500 |
Business license/permits | City/county fees | $25–$250 |
Insurance (E&O + cyber) setup | First-month premium/deposit | $50–$150 |
Computer/monitor upgrade | If needed | $0–$800 |
Branding/website basics | Domain, simple site, email | $50–$300 |
Initial software subscriptions | QBO/Xero, proposal, docs | $50–$200 |
Estimated one-time total | Lean launch | $275–$2,200 |
Monthly software stack | GL + docs + e-sign | $80–$250/mo |
Insurance premiums | E&O + cyber | $40–$120/mo |
Phone/internet | Business line optional | $40–$120/mo |
Estimated monthly total | After launch | $160–$490/mo |
Bookkeeping Business Checklist (copy this into your SOP)
Planning & Positioning
- Pick a niche and define service tiers (Starter/Standard/Premium).
- Decide pricing method (fixed monthly; separate cleanup projects).
- Draft your unique value prop (what outcomes you deliver).
Legal & Compliance
- Form LLC (or confirm sole prop), obtain EIN.
- File DBA (if using a trade name).
- Register for state/city business license, home-occupation permit.
- Set insurance: E&O, general liability, cyber.
- Prepare engagement letter, scope of work, privacy/data terms.
Finance & Operations
- Open business bank account + card.
- Set up your own chart of accounts and bookkeeping file.
- Create invoice & collections policy; plan quarterly tax payments.
- Build a monthly close SOP and quality-control checklist.
Tech Stack
- Choose GL (QBO/Xero) + receipt capture + e-sign + portal.
- Implement password manager; enforce device encryption.
- Set up cloud file structure and naming conventions.
Marketing & Sales
- Buy domain, publish simple service website with case-style copy.
- Create Google Business Profile; add services and booking link.
- Build LinkedIn profile + 10 outreach messages for your niche.
- Draft proposal & discovery call script; add a portfolio sample.
- Create a referral one-pager for partners (CPAs, agencies, coaches).
LLC vs. Sole Proprietor: Quick Decision Guide
- Choose LLC if you want liability protection, plan to hire or partner, or want extra credibility with B2B clients and banks.
- Choose Sole Proprietor if you’re testing demand with one or two clients and want the fastest, cheapest start—then convert to LLC as you grow.
- Either way, separate business banking and use a written engagement letter for every client.
Home-Based Setup That Clients Trust
- Professional presence: custom domain email, calendar link, branded proposal.
- Security standards: VPN on public Wi-Fi, MFA on all apps, least-privilege access.
- Meeting etiquette: quiet space, clean background, reliable webcam/mic.
- Redundancy: external backup drive + cloud backup; hotspot + UPS.
30-60-90 Day Launch Plan
Days 1–30 (Set Foundations)
- Form entity, get EIN, license, insurance.
- Pick niche, create 3 packages, finalize tech stack.
- Publish basic website, Google Business Profile, and booking link.
- Draft engagement letter, proposal template, discovery script.
Days 31–60 (First Clients)
- Contact 50 niche prospects (warm intros, LinkedIn, prior network).
- Post two authority articles (niche pain points + case-style examples).
- Send 10 proposals; close 2–3 monthly clients at “Standard” package.
Days 61–90 (Stabilize & Scale)
- Document monthly close SOP; set QA checklist.
- Ask for reviews/testimonials; publish 1 case study.
- Optimize pricing; add one premium add-on (KPI dashboard or cash-flow call).
- Line up 1–2 referral partners (CPAs, web agencies, coaches).
FAQs
Do I need certification to start?
No. Certifications (QBO, Xero, CPB/CB) help with credibility and process consistency, but client results and referrals matter most.
How much does it cost to start?
A lean home-based launch is often $275–$2,200 upfront and $160–$490/month thereafter, depending on your state fees and software choices.
Can I serve clients in other states or countries?
Yes—bookkeeping is largely jurisdiction-agnostic, but know each client’s sales-tax or payroll rules and keep engagement letters crystal clear.
Your next step
Clone the checklist above into your project tool, pick a niche, draft three packages, and set a 90-day outreach target. When you’re ready, I can turn this into a downloadable SOP pack (engagement letter, scope of work, onboarding checklist, monthly close checklist).